A fresh feel for frozen desserts.
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Go with the ‘fro’
The Evening Standard, 2008
Frozen Yogurt Bars are springing up everywhere and could prove as popular as coffee shops.
Frozen Yogurt boomed first in America when celebrities such as Paris Hilton were snapped eating little pots of the low-fat snack and it featured in Sex and the City. Leonardo DiCaprio even had a frozen yogurt machine installed in his office. Pinkberry and Red Mango were the main promoters of the “fro-yo” trend, but with recent London openings of similar stores it looks as if the fad is set to take off here too.
“Exactly,” says Snog’s co-founder Rob Bains, 43. “I’ve lived in London for 20 years and have never really found anywhere healthy to sit and relax.” Along with his partner Pablo Uribe, 39, Bains has been running popular Fulham Road coffee shop Tinto for 10 years so they’re experienced in setting up trendy west London hang-outs. And indeed on a Friday evening, Snog seemed to be the meeting place of beautiful, thin Kensingtonians, drawn by the thought of fat free delights.
I managed to raise the calorie count of my own “little snog” quite considerably by having a cookie with it. Nil points. But the yogurt itself was delicious, the kitsch little tables and bench outside, the perfect place to sit and people watch.
At both Snog and Yogoswirl, the natural yogurt is either fat free (or very low fat) or probiotic, meaning it contains live bacteria to assist the digestive system. If you ignore the cookie option and add a fruit topping you’ve not only got a good protein and calcium hit but ticked the five-a-day box too. It’s a snack you can feel
virtuous about.
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