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Frozen Yogurt (Froyo) Is One Of The Best Business Opportunities - Fact

The UK soft serve frozen yogurt market was worth £4m in 2011, and forecast to reach £150m by the end of 2013 with huge potential to increase beyond this figure”. Source Startups.co.uk

Soft serve frozen yogurt topped the list of best business opportunities for 2012”. Source Food Manufacturer

Frozen yogurt has a number of great things going for it. It is healthier alternative than ice cream and in particularly well connected to young consumers through innovative flavours. A variety of toppings has certainly been a massive part of its success; it is a vibrant sector that appeals to consumers of all agesSource Chris Brockman Mintel

Research by the Grocer Magazine found that the majority of consumers see yogurt as a healthy alternative to other snacks and more than half of its research panel saw frozen yogurt as a valid nutritional substitute for breakfast or lunchSource Financial Times

Yogurt demographics

– Customer gender 68% female 32% male

– Customer Age

    • 5 to 18 years 24%,
    • 18 to 24 years – 15%,
    • 25 to 34 years – 13%,
    • 35 to 49 years -20%,
    • 50 to 64 years – 17%,
    • 65 years and over 11%.
  • PM snack – 65%
  • Supper – 14%
  • Lunch – 16%
  • Morning meal – 5%
  • Healthy light meal – 30%
  • Treat – 19%
  • Price – 15%

Source The NPD Group, Crest and NPD Foodservice

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