George Fell becomes Equipment Sales Director at HTG

‘Top professional’ has played key role in sales growth for the Group

HTG Trading has appointed George Fell as Equipment Sales Director for the Group’s two main subsidiaries, Hubbard Services and Taylor UK.  As well as heading equipment sales, he will continue in his role of looking after global key accounts for the Group.

George has been with HTG for just over ten years, joining in January 2015 as Business Development Manager for Hubbard Systems in Scotland and Northern England, focusing on the Scotsman range of ice makers.  Over the years he has worked on both the Taylor and Hubbard portfolios, and was latterly Head of Sales for Hubbard Systems.

“George is a top professional who has extensive sales experience,” says Pete Gray, managing director of HTG.  “He’s a highly accomplished, able and versatile individual and he’s played a key role in helping HTG grow, including bringing home major international orders.  I know he’ll make a big success of his new position.”

The new role coincides with a period of strong performance for Taylor UK and Hubbard Systems, based on both new and existing product lines.  Recently HTG and Middleby UK agreed a strategic partnership to drive TurboChef sales through Taylor UK, while Hubbard Systems, as Scotsman’s distributor, has seen its share of the UK ice maker market grow to around 34%.  At the same time new brands are being added to both subsidiaries’ portfolio, with Hubbard becoming UK distributor for Eloma combi and baking ovens.  Alongside TurboChef, Taylor UK is also UK distributor for the Taylor, Frigomat and ISA refrigeration ranges.

“These are exciting times at HTG and it’s great to be a part of the team,” says George.  “Success is not just down to the strength of the products we look after, many of which are market leaders, it’s also the excellent service and support our team gives to our dealers and end user customers.  The market knows it can rely on the equipment and the backup.”