Grubbs - Thick Shake Case Study

Grubbs – Thick Shake Case StudyGrubbs

I first saw Taylor Shake Machines being used in North America way back in 1972, and when I opened my first restaurant in 1978 I knew that I had to acquire one as they were used by all of the large American Fast Food Operator’s, and since that first purchase I haven’t looked back since, which has resulted in purchasing 7 Taylor Thick Shake machines over the years. In the main I sell Burgers, Chips and Thick Shakes, and if I didn’t sell Shakes I wouldn’t sell much of anything else – needless to say my Taylor Shake Machine is an integral part of my business! – Tim Grubb (Owner)

Thick Shakes– Profit Projection

Selling Price £1.60
Less VAT* N/A*
Sub Total £1.60
Less Product Cost £0.35**
Profit per 14 oz portion £1.25
Average Daily Servings 115
Nett Daily Profit £143.75
Selling Days 363
Nett Annual Profit £52,180

*No VAT on Take Aways **Product cost based on a 14 oz portion.

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