With immediate effect ISA is changing the way it supplies its commercial refrigeration solutions and shop fitting products into the UK market. Recognising the strengths that existed within their established dealers and with the introduction of new dealers, ISA will now be directing all its business, with the exception of major key accounts, exclusively through this network.
ISA’s Global Account Director Stephen Baldock explains: “Since ISA (UK) was established in 1999 we have built a strong position for the ISA and Tasselli brands. We have achieved this partly by supplying products and services directly to our end-users, but a significant proportion of our business has always been directed through our dealers. We recognise the value these dealers have always offered end-users – local service, vast experience, complementary products – and believe that by giving the dealers direct access to the Italian factory will serve to further benefit those end-users,” he adds.
The dealers have been chosen for their speciality and expertise in particular market sectors, and are located throughout the UK, operating in England, Wales, Scotland and Northern Ireland. As well as supplying the full range of ISA and Tasselli equipment, the dealers will offer a range of additional products, spares and services, including technical support, system design, installation, commissioning and maintenance. The dealers will also sub-distribute to other trade customers. Out of warranty spares will be supplied through Taylor UK who are based at Otley near Ipswich and can be contacted for spare parts on 0845 6012312 or by e-mail to firstname.lastname@example.org
ISA Commercial Refrigeration (UK) Ltd, known as ISA (UK), will continue to operate as a marketing office for the ISA and Tasselli brands in the UK, and as a support service for the dealer network. ISA (UK) remains fully committed to supporting the ISA and Tasselli brands of refrigerated cases and shop fitting products in the UK market. Here, and throughout the world, these commercial refrigeration brands have an enviable reputation for innovative design and great value for money. Products include chilled and frozen cases, serve overs, counters, ice cream scooping cabinets and patisserie displays. These are used for the display of fresh, chilled or frozen food in retail and catering environments, including ice cream parlours, cafés, bars, restaurants, patisseries, delicatessens, butchers, food halls, farm shops, supermarkets, convenience stores and forecourts.