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Case Study – Smith & Western

Taylor C707

“Having used Taylor equipment for over 10 years now, we have been both impressed and delighted with the machines and the high level of service provided by Taylor UK.”

“When we open new sites, we normally put equipment purchase out to tender with at least three companies, however when it comes to soft ice cream, thick shake machines and cream whippers, we do not adopt this policy, as we know we have the best equipment that is both proven and tested.”

Craig Thomson – Manager

Soft Serve Desserts– Profit Projection

Selling Price £4.50
Less VAT* £0.59*
Sub Total £3.91
Less Product Cost £0.40**
Profit per Portion £3.51
Average Daily Servings 50
Nett Daily Profit £175.50
Selling Days 363
Nett Annual Profit £63,700.00


*VAT at 15% **Product cost allows for 170g of soft ice cream, wafer & syrup.

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