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Case Study – Hockenhull Garage

Taylor 430 – Blended Shakes

April 2022

Established in 1978, Hockenhull Garages is led by father and son team, Peter and Joe Hockenhull, who won the 2020 Forecourt Trader of the Year Award for The Stage in Wigston.

The product and idea sold itself…

In April 2022, Hockenhull Grarages introduced blended milkshakes to their food offer in ‘Pete’s Treats’ in The Stage at thier Wigston location.

They use a Taylor 430 shake machine to produce a vanilla shake base which they then blend with a choice of chocolate bars or candy.

Why did you choose the Taylor 430 shake machine?

“The sales manager from Taylor UK reached out to us with the idea. Following the initial conversation, the product and the idea sold itself.”

Why did you choose to add a shake offer?

“We wanted to grow the food and drinks offer. I could see the opportunities for revenue growth because of the margins which can be achieved with the shake product.”

Has the decision benefited you?

“We are offering a unique product which has increased the foot fall in the shop. This has lead to growth in other categories as well. The profit margins on shake are huge. The outright cost of the equipment was higher than other options but the sales from a few months trading has quickly paid for it.”

Has the Taylor 430 changed your business?

“Yes. The food category within the business has grown exponentially. Shake sales have made more profit than any other product in the category”

Joe Hockenhull – Managing Director – HGS Ltd


20oz Blended Shake – Profit Example

Selling Price £4.49
Less VAT* £0.75
Sub Total £3.74
Less Product Cost £1.00**
Profit per Portion £2.74
Average Daily Servings 17
Nett Daily Profit £46.58
Selling Days 364
Nett Annual Profit £17,001.70


*VAT at 20% **Product cost example provided by Hockenhull Garages, your profit potential may vary.
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