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Case Study – Indulge Dessert Lounge

Taylor C708 – Blended Shakes

“We previously had a competitors machine, however, it simply couldn’t cope with the demands of our business – we were constantly having to wait for the machine to freeze down as it couldn’t produce enough ice cream when we needed it.”

Indulge upgraded to a Taylor C708 soft serve freezer to produce ice cream for the base of their range of blended milkshakes.

“The speed of the machine is amazing, nobody has to wait anymore! Our turnover in shake sales has genuinely increased as a direct result of upgrading to the C708 – we can make more so we can sell more…”

Ray Kotecha – Owner

14oz Blended Shakes – Profit Example

Selling Price £3.75
Less VAT* £0.63*
Sub Total £3.12
Less Product Cost £0.65**
Profit per Portion £2.47
Average Daily Servings 100
Nett Daily Profit £247.00
Selling Days 360
Nett Annual Profit £88,920.00


*VAT at 20% **Average product cost for a 14oz blended shake, information supplied by Indulge Dessert Lounge.


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