Turn Visitor Footfall into Profitable Soft Serve & Shake Sales
Fast to serve. Easy to enjoy. Built for busy visitor attractions.
Soft serve ice cream and thick shakes are a natural fit for tourist attractions, seaside venues and leisure destinations.
They are familiar, highly visible products that appeal to a wide range of customers. They can be served quickly, sold from a relatively small footprint and added to cafés, kiosks, gift shops, mobile units and dedicated dessert counters.
Whether you operate a theme park, zoo, museum, holiday park, pier, farm attraction or seaside café, or any other visitor attraction, Taylor UK can help you build a soft serve or shake offer around your available space, expected demand and budget.
Speak to Taylor UK about the right machine for your venue.
Call 0800 838 896 or complete the Request a Call Back form on this page.
Make More from Every Visitor
They work particularly well because they can be:
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Sold as an impulse purchase throughout the day
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Offered from existing cafés, kiosks or outdoor serving points
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Served quickly during short, intense periods of demand
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Upgraded with toppings, sauces and premium flavours
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Promoted as part of meal deals and family bundles
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Adapted for seasonal events, themed menus and special occasions
A well-positioned machine can turn passing footfall into additional revenue without requiring a large kitchen or a complicated preparation process.
What Could Soft Serve Add to Your Business?
The following example is based on selling a standard soft serve cone for £2.75 over a 180-day season.
(The above profit examples are after average products costs and VAT but do not account for labour or energy costs.)
50 sales per day would generate approximately £100 profit. At that rate, every £10,000 invested in the equipment and installation would represent approximately 100 trading days of payback.
What about serving shakes?
The following example is based on selling a standard 12oz Vanilla milkshake for £4.95 over a 180-day season.
(The above profit examples are after average products costs and VAT but do not account for labour or energy costs.)
40 sales per day would generate approximately £147 profit. At that rate, every £10,000 invested in the equipment and installation would represent approximately 70 trading days of payback.
Keep Queues Moving During Peak Periods
Taylor machines dispense a finished product directly from the machine, helping staff serve customers quickly and consistently. There is no scooping, weighing or lengthy preparation for each order.
This can help you:
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Increase the number of customers served during peak periods
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Reduce waiting times at cafés and kiosks
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Maintain more consistent portion sizes
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Simplify service for seasonal and temporary staff
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Offer a reliable product across several outlets
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Reduce pressure on your main kitchen
Choosing the correct machine capacity is important. A machine that suits a small museum café may not be suitable for a major theme park kiosk serving hundreds of customers in a short period.
The Taylor UK sales team will assess your expected throughput, serving size, menu and trading hours before recommending a machine.
Offer More Flavours without More Machines
For soft serve, concentrated syrup is applied as the product is dispensed, creating an eye-catching striped finish. For shakes, flavour is blended into the frozen product during dispensing.
This gives visitors more choice without requiring a separate freezer for every flavour.
Flavor Burst can help you:
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Create a larger and more appealing menu
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Charge more for premium or speciality products
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Introduce seasonal and limited-edition flavours
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Match flavours to events, characters or themed areas
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Encourage repeat purchases during longer visits
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Produce highly visual products that customers want to photograph and share
You can offer individual flavours, combine flavours or retain a familiar vanilla option alongside the wider menu.
Do you need some advice on which Taylor equipment could be best for your business?
Give us a call on 0800 838 896 or Request a Call Back from the Taylor UK Team
Which Taylor Machine Is Right for Your Attraction?
Small cafés, gift shops and seasonal kiosks
Taylor C152
A compact, single-flavour countertop machine for venues introducing soft serve or operating from a smaller outlet.
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Runs from a dedicated 13-amp supply
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Produces up to 100 standard 2.5oz portions per hour
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Compact countertop format
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Gravity-fed operation
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Suitable for lower-volume or secondary serving points
Best for: museums, heritage attractions, small farm parks, gift shops, cafés and seasonal kiosks.
Compact venues wanting two flavours
Taylor C161 Compact Twin Twist
Taylor C161 Twin Twist
The C161 serves two individual flavours or a twist of both while retaining a compact countertop footprint.
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Runs from a dedicated 13-amp supply
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Produces up to 150 standard 2.5oz portions per hour
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Two flavours plus twist
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Gravity-fed operation
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Suitable for medium-volume service
Best for: busy cafés, piers, leisure centres, family attractions and seaside kiosks wanting greater menu choice.
Busy kiosks and high-demand single-flavour outlets
Taylor C706
These machines provide greater capacity for venues expecting sustained or concentrated demand.
The pump-fed Taylor C706 can produce up to 500 standard 2.5oz portions per hour.
The gravity-fed Taylor C707 provides simpler operation with output of up to 350 portions per hour.
Best for: zoos, larger farm attractions, holiday parks, transport hubs, busy seaside outlets and main visitor cafés.
High-volume sites wanting reduced cleaning frequency
Taylor C708 with optional cart
Taylor C708 or C709 Heat Treatment
Taylor heat treatment machines complete a daily heating and cooling cycle, allowing dairy product to remain safely in the machine for longer between full brush cleans.
The pump-fed C708 offers output of up to 500 standard 2.5oz portions per hour, while the gravity-fed C709 offers output of up to 350 portions per hour.
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Single-flavour operation
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Up to a 14-day cleaning cycle as standard
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Optional upgrade extending the interval to as much as 28 days
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Designed for busy, long-hour operations
Best for: theme parks, large visitor attractions, resorts, holiday parks and venues where reducing cleaning time and product waste is a priority.
Large attractions requiring two flavours and maximum throughput
Taylor C716
Taylor C712 or C716
The pump-fed Taylor C712 produces two flavours plus a twist, with output of up to 1000 standard 2.5oz portions per hour.
For the busiest operations, the pump-fed, heat treatment Taylor C716 offers two flavours plus twist and output of up to 1,000 standard portions per hour with the added benefit of only requiring a deep clean every 14 days.
Best for: major theme parks, high-footfall resorts, large holiday parks, zoos and central production points supplying sustained demand.
Premium thick shakes from a compact counter
Taylor 430 with optional Spinner
The Taylor 430 produces a consistent frozen thick shake ready to dispense at the pull of a handle.
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Runs from a dedicated 13-amp supply
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Produces up to 100 12oz portions per hour
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Compatible with Flavor Burst
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Optional panel spinner for adding confectionery and other ingredients
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Compact countertop design
Best for: seaside cafés, piers, family attractions, holiday parks, cinema-style concessions and venues wanting a premium shake offer without a complicated preparation process.
High-volume thick shake service
Taylor C708 ‘Shake’
For attractions expecting sustained shake demand, the Taylor C708 Shake combines high output with heat treatment technology.
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Pump-fed for consistent product quality
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Designed to produce hundreds of portions per hour
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Compatible with Flavor Burst
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Up to a 14-day cleaning cycle as standard
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Optional extended cleaning interval available
Best for: theme parks, major leisure destinations, resorts and high-volume food courts.
Built for Seasonal Teams
Many tourist and seaside businesses rely on seasonal staff who need to become productive quickly.
Taylor equipment is designed to provide repeatable results using straightforward dispensing controls. Taylor UK can also provide operator guidance covering correct operation, cleaning and routine care.
With the right procedures in place, your team can concentrate on serving customers rather than preparing each product from scratch.
Nationwide Maintenance and Technical Support
Your busiest days are the days when you need your equipment to perform.
HTG Service is the dedicated service and warranty provider for Taylor equipment in the UK, with directly employed, trained technicians providing nationwide coverage.
Support options include:
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Reactive engineer callouts
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Preventative maintenance plans
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Service contracts
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Technical advice
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Genuine Taylor spare parts
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Tune-up kits and consumables
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Operator training and refresher training
Preventative maintenance can help reduce avoidable breakdowns, protect product consistency and keep your machine available during the periods when it generates the most revenue.
HTG Service support is available seven days a week, visit our Service & Support page for more information.
Start Planning Your Soft Serve or Shake Offer
The right solution depends on more than the size of the machine.
Taylor UK will help you consider:
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Expected daily and peak-hour demand
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Seasonal trading patterns
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Available power, water and drainage
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Countertop or floor-standing installation
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Single or twin-flavour service
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Gravity-fed or pump-fed operation
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Heat treatment and cleaning requirements
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Flavor Burst compatibility
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Menu pricing and potential return on investment
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Staff training, maintenance and ongoing support
Tell us about your venue, expected visitor numbers and what you would like to serve. Our team will recommend a practical solution built around your operation.
Turn your visitor numbers into profitable sales.
Call us on: 0800 838 896
Frequently Asked Questions
Are soft serve machines suitable for seasonal tourist attractions?
Yes. Soft serve can work particularly well for seasonal venues because it is quick to serve, familiar to customers and suited to impulse purchases. Your expected trading period and peak demand should be considered when selecting the machine and calculating the likely return.
How much profit can a soft serve machine make?
Profit depends on selling price, portion size, ingredient cost, packaging, toppings, waste and the number of portions sold. As an example, 50 portions per day could generate approximately £100 in additional profit before fixed operating costs.
What is the best soft serve machine for a small attraction?
The Taylor C152 is a practical starting point for a smaller café, gift shop or seasonal kiosk. It is a compact, single-flavour countertop machine that runs from a dedicated 13-amp supply.
Which machine is best for a busy theme park?
High-volume venues should consider machines such as the Taylor C712, C716 or another commercial model selected around peak-hour demand. The C716 offers twin-flavour service, heat treatment and output of up to 1,000 standard portions per hour.
Can one machine serve several flavours?
A compatible Flavor Burst system can add up to eight flavours to a single soft serve or thick shake base. This allows you to provide more menu choice without installing a separate freezer for every flavour.
How quickly can a Taylor 430 serve thick shakes?
The Taylor 430 can produce up to 100 12oz portions per hour under suitable operating conditions. The product is frozen and ready to dispense, helping operators avoid blending every standard shake individually.
How often does a soft serve machine need cleaning?
Cleaning frequency depends on the machine. Standard gravity-fed and pump-fed machines may require brush cleaning every three days. Taylor heat treatment models can extend this to 14 days as standard, with selected models eligible for a longer interval through an optional upgrade.
Is maintenance support available across the UK?
Yes. HTG Service provides nationwide support through directly employed technicians, including reactive repairs, technical advice, preventative maintenance, service contracts, parts and operator training.
Request a Call Back
Tell us about your venue, anticipated visitor numbers and the products you would like to offer. Our team will recommend a practical solution tailored to your operation.
Turn your visitor numbers into profitable sales.
Call us on: 0800 838 896
