TCBY in North America becomes the first mover to launch soft serve Greek Frozen Yogurt..........

As frozen yogurt becomes increasingly competitive, and in an attempt to lay claim for the healthy leader position TCBY announces the next evolution of soft serve frozen yogurt ‘The Super Fro-Yo Class’, a super nutritional classification, and the first in the industry, which has received strong responses from the industry and consumers with its ‘nutritionals’ remaining unparalleled.

According to Mintel’s Report, Yogurt and Yogurt Drinks

“The recent surge in fresh Greek yogurt represents a return to yogurt’s healthy and natural roots, stripping away added ingredients and reinforcing that yogurt is both tasty and healthy”

As the brand to make a national commitment to Greek Fro-Yo, TCBY is in an enviable position to take advantage of consumers enthusiasm, and what UBS “project as a sustainable trend”.  In its report “The Rise of the Greek” it states that Greek yogurt is believed to be the fastest-growing food segment in history with two times the growth of energy drinks.

Tim Casey, President and CEO of TCBY says like everything we do at TCBY, we identified the opportunity in front of the rest of the industry, analysed it exhaustingly, and investing considerable resources into perfecting the product experience, with its richer texture and pleasingly tangier tasting frozen yogurt loaded with healthy attributes.

Consumers want a Fro-Yo that’s more than just a treat

Mintel adds, “Greek yogurt is succeeding because it’s more of what people already liked about frozen yogurt – creamier texture, high protein and fewer carbs…….and they see it as a filling, healthy and a convenient meal replacement” In fact, Mintel reports most consumers will eat as a meal replacement. TCBY’s Greek Fro-Yo delivers on two times the protein, provides good levels of fibre, is lower calories and is a non fat.

Sources of information: – TCBY – Mintel’s report Yogurt and Yogurt Drinks and the UBS report “The Rise of the Greek.