The SERVEThe SERVE – Soft Serve, Shakes

& Frozen Drinks – Pull It Your Way!


The SERVE by Taylor UK & Middleby UK brings you a range of Taylor & Icetro soft serve and frozen beverage equipment allowing you to start serving amazing creations on demand with just the pull of a lever!

Pull It Your Way…


Icetro ISI-161TH

Chose your product – soft ice cream, frozen yogurt, sorbet, vegan ‘ice cream’ milkshakes, frozen cocktails/mocktails, froze wine, iced smoothies, iced coffee, or whatever product you like!

Chose your equipment – high or low volume, pump or gravity fed, 3 or 14 day cleaning cycle. We’ll make sure you’ve got the right machine for your business.

Chose your branding – machines are available with the optional THE SERVE wrap, alternatively we can brand the equipment with your own design and colours. Or you can have them in classic stainless steel.


Why you should sell soft serve, shakes or frozen drinks…


Taylor 430 with Spinner

High Profit Margins – Soft serve and frozen drinks typically have low production costs compared to its selling price, resulting in high profit margins.

Quick Turnaround – Soft serve and frozen drinks machines can produce product rapidly, and store it so it’s ready on demand allowing for efficient service during busy periods and reducing customer wait times.

Variety – Shakes and soft serve are a great base to offer a wide range of flavors and combinations, allowing for endless customisation to cater to diverse customer preferences. From classic flavors like chocolate and vanilla to more adventurous options like fruit blends or specialty combinations, there’s something for everyone.


Taylor 370

Year-Round Demand – Unlike some seasonal treats, shakes and soft serve are popular throughout the year, making them a reliable source of revenue regardless of the season.

Appeal to All Ages – Soft serve and shakes  are enjoyed by people of all ages, from children to adults, making them a versatile product with a broad customer base.

Social Media Appeal – Soft serve and shakes are visually appealing and highly shareable on social media platforms. Creative TikTok and Instagram-worthy shake presentations can attract attention and generate free advertising through user-generated content.


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