Top Story - Dia La Pizzeria

Top Story – Dia La Pizzeria

Dia La Pizzeria is a well supported business with a town centre location in Swadlincote, Derbyshire. Having been established for almost 10 years, Shaun Metherm, owner of Dia La Pizzeria looked to Taylor UK for a new menu product to enhance their menu…

Top Story – Dia La PizzeriaThe team at Dia La Pizzeria wanted to keep their customers interested in the business, looking to introduce new menu items which would keep existing customers coming back whilst attracting new ones at the same time. Shaun researched the thick shake market and found that it has grown considerably over a past few years, it was the obvious and logical addition to their offer.

Shaun commented “We wanted to sell the real thing, a genuine ‘American style’ thick shake but with multiple flavours giving our customers more variety than they could get anywhere else in the area”.

Top Story – Dia La PizzeriaShaun proceeded to ‘Google‘ the problem and after a quick search and it soon became apparent that Taylor UK were the market leader in thick shake machines supplying the UK’s major fast food and quick service restaurants with equipment. After contacting the Taylor UK sales office, a meeting was arranged with their local Area Sales Manager, Paul Richards. Paul visited the the Dia La Pizzeria store, following an informal discussion about what they were looking to achieve, the mutual decision was made that the Taylor 430 thick shake machine with the Flavor Burst FB80s would be the right fit for the business.

Benefits of the 430 thick shake machine include:
  • Easy to operate – all staff members can serve a consistent product quickly.
  • Small footprint, counter top – but it delivers a high output for its size; producing up to 120, 12oz shakes every hour.
  • Three day cleaning interval – which only takes half an hour to complete, the 430 reduces labour requirements and decreases customer
    waiting times.
  • Mix low warning light – lets you know when the smoothies mix is running low to ensure you never miss a sale.
  • Automatic consistency control – there’s no need to worry about setting controls product consistency is automatic ensuring high quality shakes every time.
  • Simple installation – the machine will operate from a dedicated 13 amp power supply and is air cooled – no need for any plumbing.

Taylor UK’s five day sales process ensured a swift turnaround. The unit was delivered and installed by one of Taylor UK’s 34 engineers which saw the team at Dia la Pizzeria selling genuine ‘American style’ thick shakes only a week later!

Shaun continued; “We are the only business in our area that offers this product, it gives us the edge over the competition and we take business away from the major chains. Taylor are the only company that can offer a machine that makes a true ‘American Style’ thick shake with multiple flavours.”

“Taylor’s have a great track record in the industry and they came highly recommended. We were pleased with their support and advice” concluded Shaun.

Why don’t you visit Dia La Pizzeria for your self and try one of their new shakes, they can be found at:

Dia la Pizzeria, 1 The Delph Centre, Market Street, Swadlincote, DE11 9DA


For more information on Taylor Milkshake Machines

call the Taylor UK Sales Office FREE – 0800 838 896

or fill in the enquiry form and we’ll call you back.


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